CANON filmmaking MASTERCLASS

Product Shot

CANON MASTERCLASS

How to Film a Product

In this video we explore the art and science of creating highly crafted moving images of beautiful objects.  We'll look at how lighting, movement, framing and contrast work together for a powerful result.
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Best way to Make a Product Video?

Lighting 

Everty Product has a different shape and needs a different lighting approach. Learning what to reveal and what to conceal makes for a more powerful image.

Movement

Unlike photography, product video needs to reveal the subject in 3 dimensions. We'll look at why compound movement is so effective.
Meet the instructor

Rubidium Wu

Rubidium is a writer, director, producer and cinematographer. He has a been working as a professional filmmaker for the last 20 years. Rubidium has a love of film tech and thoroughly enjoys bringing his enthusiasm and knowledge of modern filmmaking tools to an education setting. 
Rubidium Wu - Course author